A successful blog post consist of more than just a great idea, the right presentation and proper writing and language are just as important.
Admittedly not every blogger is a born writer, but in order to successfully present your ideas and articles on your blog the following tips and ideas come definitely in handy.
Keep it short:
The internet is a fast-paced medium and no one actually has the time to read your posts in all their length and beauty because there are another 1000 posts and articles waiting to be read, tweets to be tweeted and profiles to be updated.
It’s great that you have an extensive knowledge of Photoshop, but if your posts deals with the Type Tool stick to it and don’t end up talking about the Pen Tool as well.
Only write about things that are relevant to the theme of your post and to your reader even when it is tempting to write about other, interesting things (consider writing a separate blog post or linking to other posts on the web that deal with the respective theme).
Once you are done writing consider as well to re-read the article and cut excrescent parts and sentences as well as to shorten other parts further down.
You can also overdo the shortening! Be careful that you don’t cut too much information and leave your reader clueless due to lack of information and details in the post.
Read some posts in bigger and successful blogs to get a feeling for the right length and amount of information a successful post requires.
Keep it simple:
The internet is not only fast-paced, but also manifold and international. Keep in mind that not all your readers have the same educational background and might not even be native English speakers (as a matter of fact only 35% of all Internet users speak English). Don’t use complicated words (I’m not talking about technical terms related to the theme of your blog) and keep your sentences short and simple.
Make also sure that you double-check your grammar and spelling, especially if you aren’t a native English speaker yourself. Very few bloggers will be able to afford their own, professional proof-reader, but most Text-Editors come nowadays with a built-in spelling and grammar check (even WordPress has one).
Provide your sources, examples and links:
In order to make your posts easier to understand as well as to provide your readers with an easy way to read more about the topic you should always provide your sources and links to related articles as well as concrete examples (if possible).
By providing links for further reading and the sources of your information you also help to enforce the first rule of keeping your post short – if interested your reader can easily find out more about specific issues.
Examples allow you to create a connection to the real world as well as they help to reinforce your point.
Support your post with graphical elements:
Another great way to make your post more interesting and to visualize your topic is the use of illustrations, images or other graphical elements.
If you can create illustrations and graphs yourself and have the time to do so then you definitely should, but there are also loads of great stock image sites, where you can buy great graphics and photographs (Completely free: stock.xchng or not so free: iStockphoto or dreamstime)
Choose wisely and creatively, but don’t try to force it if you don’t find a good match. Better go without an image than with an image that has nothing to do with your post.
Stick to your style:
Finally it is important that you stick to your writing style once you chose one.
Decide whether you write in the first person (as well whether or not you want to use singular or plural) or third, whether you write factual and serious or funny and casual, whether you address your readers directly or not and so on.
Don’t switch between different writing styles within a post. This only creates confusion and gives a very unprofessional impression.
You should apply this rule not only to individual posts, but to your whole blog. Consistency is very important in order for your blog to gain its own personality.
If you apply these simple tips to your blog posts and articles you can take them immediately to the next level. Your readers will surely appreciate your efforts and reward you with numerous comments, tweets and diggs.